Logo Evolution The AD Man Pencil Lightbulb Concept Emerged 2007 Pencil Lightbulb Concept Modified 2010 The AD Man SuperHero Character is born The Addition Of Graphic-Novel Elements SuperHero Title Emerges Evolving The SuperHero Symbol SuperHero Symbol Applied To The Character SuperHero Symbol Evolves To 3D Addition Of 3D Type Simplification Of The SuperHero Symbol SuperHero Symbol Evolves To 3D Adding Background For Dramatic Effect SuperHero Symbol Applied To The Character All Of The Elements Come Together