HOW THE AD MAN WORKS
There is method in the madness that is advertising and design.It's a simple process really.
STEP ONE: CREATE
Ageuably the most important step but one which many designers today forget.
Not in front of a screen, but in a quiet space. The AD Man breaks out the pen/pencil and paper and let's his mind create.
STEP TWO: DESIGN
Often part of step one, 'designing on paper' again leads The AD Man to better looking and better functioning communications.
Only when the bones of the design are present does he use his computer to refine and finalise his designs.
STEP THREE: PRODUCE
Once the final designs/communications are ready to go into production The AD Man calls upon a crack team of superhero producers to bring them all to life.
Overseeing production is paramount to The AD Man so everything produced is of the highest standards.
The AD Man also loves finding new and innovative production methods.
WHAT IS ON HIS UTILITY BELT?
To create earth-shattering, head-turning, traffic-stopping communications, The AD Man must employ many skills.
Here are just a few.
Having started in the advertising industry well before computers landed on everyones desk, The AD Man played a vital part in many teams, creating award-winning communications.
In the latter part of last century and onward through the beginning of this, the 21st century, he has learned from a raft of professionals in many fields.
From Art Directing photographers and film & video producers, to being a hands-on 'wax & paper' finished artist, to writing awarded headlines and short copy, he has acquired a depth of knowledge and skills not found in many creatives today.
Always hungry for more skills and knowledge, he continually up-skills to meet the demands of his clients and colleagues alike.